About

About Arvika SwedeRoute Cycling Tours

  Born and raised in Arvika, Sweden, and now living in St. Louis, Missouri, Britta Siegel —founder and operator of Arvika SwedeRoute Cycling Tours— is a competitive cyclist, coach, and advocate for the great outdoors. 

   Britta is passionate about getting people moving to improve their mind, body, and soul. 

In her own words: "Welcome to Arvika SwedeRoute Cycling Tours. I’m Britta, and for me, active living is more than just a profession—it’s a way of life. As a personal trainer, I’ve dedicated my career to helping people of all ages find their stride. Together with my children—William, Erik, and Emma—I founded this company to share the untamed beauty and hidden gems of my beloved hometown while doing what I enjoy the most: Cycling together with great people!

We aren't just guides; we’re locals who live for the joy of the great outdoors. Whether you are joining us for a scheduled group ride or a private tour, you’ll be traveling alongside 'likeminded friends' you just haven't met yet. In fact, our deepest source of pride is that even the Jössehäringar (Arvika locals) join our tours to see their home through our eyes. Come experience the authentic Swedish countryside with a family that knows it best."